How we advertising creatives laid the ground for our own massacre
This ad ran on the back page of The Daily Telegraph in the UK a couple weeks ago. I’ve cropped in so you can ‘enjoy’ the copy. (Apolo...
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Overheard at a Mad Ave function the other day: "I'm sorry but I HATE the word 'creatives' - as if it's somethi... -
The original ad agencies came into being for the same reason that most business ideas do: To fill a gap in the market. That gap... -
Have you ever checked the ratio of firings among Mad. Ave CCOs and CEOs? It’s around 10 to one. Which is odd, because doesn'...